Fresh: Sustainable Food Production in America
Directed by Ana Sofia Joanes (2009)
This documentary examines why industrial agriculture is inevitably doomed to failure. After detailing numerous financial, environmental, and human health crises linked to factory farm systems, the filmmakers explore the growing family farm movement. The latter seeks, above all, to re-localize US food production. The issue of local food production is especially relevant in 2020 with the current breakdown (thanks to COVID19 lockdowns) in globalized industrial food production.
In addition to profiling various family farmers who have abandoned factory farming, the film features Michael Pollan (author of TheBotany of Desire and the The Omnivore’s Dilemma); the 2009 president of the National Family Farm Coalition; the manager of an independent farmer-supported supermarket in Kansas City; and Will Allen, former pro basketball star and founder of Growing Power (a community-supported urban farm and training center in Milwaukee).
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